Privacy Policy

Effective Date: July 18, 2025

Last Updated: July 18, 2025

Welcome to EHDXB. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase, or interact with us.

This policy complies with applicable United Arab Emirates data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and, where applicable, with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a. Information You Provide

We collect personal information you voluntarily share with us when you:

  • Place an order

  • Subscribe to our newsletter

  • Fill out a contact form

  • Participate in surveys, promotions, or campaigns

This may include:

  • Full name

  • Email address

  • Shipping and billing addresses

  • Telephone number

  • Payment details (processed securely via third-party providers)

  • Any additional information provided in forms, emails, or customer service communications

b. Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Operating system

  • Pages visited, date and time of visit

  • Referring URL

  • Device identifiers

  • Cookie and usage data

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer service and support

  • Send transactional and, with consent, marketing communications

  • Personalise your shopping experience

  • Improve our website, services, and operations

  • Comply with legal and regulatory requirements

3. Marketing Communications

With your consent, we may send promotional emails or newsletters.

  • You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us at sales@ehdxb.com.

  • We will never send unsolicited marketing communications to users in the UK or UAE without a valid legal basis.

4. Use of Cookies

We use cookies and tracking technologies to:

  • Improve site functionality

  • Analyse website traffic and performance

  • Remember preferences and settings

  • Facilitate checkout and shopping cart functions

You can disable cookies in your browser settings, though some website features may not function properly without them.

5. Lawful Basis for Processing (UK and UAE Compliance)

We rely on the following legal bases:

  • Consent (for marketing and optional services)

  • Contract (to process orders and deliver products)

  • Legal obligation (to comply with applicable laws)

  • Legitimate interests (fraud prevention, analytics, and business improvement)

6. Sharing of Information

We do not sell your personal data. We may share your data with trusted third parties, including:

  • Payment processors and logistics partners

  • IT service providers (e.g., cloud hosting, email systems)

  • Marketing and analytics providers

  • Legal and regulatory authorities when required

All third parties are bound by contracts requiring them to protect your data and use it only for agreed purposes.

7. Data Transfers Outside the UK or UAE

If personal data is transferred outside the UK or UAE, we ensure proper safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) approved by the UK ICO

  • Adequacy decisions or other recognised mechanisms under UAE PDPL

8. Your Rights

For Users in the UK

You have the right to:

  • Access your personal data

  • Request corrections or updates

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

For Users in the UAE

You may:

  • Request access, correction, or deletion of your data

  • Object to or restrict processing in specific circumstances

  • File a complaint with the UAE Data Office if you believe your rights are violated

To exercise these rights, contact us at sales@ehdxb.com.

9. Data Security and Retention

We use industry-standard measures to protect your data, including:

  • SSL encryption

  • Secure servers and restricted access

  • Authentication and monitoring protocols

We retain your data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

10. Children’s Privacy

Our website is not directed at children under 13 years of age, and we do not knowingly collect their data. If we become aware of such data collection, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Effective Date.” We encourage you to review this page regularly for the latest version.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:

Elite Horizon General Trading LLC

Email: sales@ehdxb.com

Website: www.ehdxb.com